/The Brand
The Brand2019-02-23T16:22:41+00:00

CHAMPIONS ON THE SLOPES, LEGENDS OFF THE SLOPES

Thanks to intuition, competences and sensibility of two downhillers of the ‘Valanga Azzurra’, AnziBesson was established in 1976, a quality brand that for its design and performance will soon become the icon of active & sportswear. A fashion&high-tech project based on the research of innovative solutions by the introduction of membranes and textiles both subject to careful laboratory and on-site tests in order to guarantee the highest standards in terms of fit, breathability and impermeability.

AnziBesson’s pieces have been used by ski champions (the Austrian national team above all), adopted as uniforms by instructors of the top-rated ski-schools and they currently dress the most exigent ski enthusiasts in the most exclusive locations.

In 2019 AnziBesson’s team will re-appear at the starting gates with a fusion of two generations: Giuliano Besson and his sons, Nicolò, Daniele and Giorgia who will take over the control of the brand and launch a 2.0 project, considering the new demands of a fast market that is prepared and therefore aware of every single aspect.

ANZIBESSON, TRADITION AND INNOVATION FOR A RETURN IN GREAT STYLE

A chemistry that belongs to the brand’s dna, perfect balance between ‘shape and substance’, quality and price. From tradition (fashion) to innovation (hi-tech)
The two strongholds of the new path are the collections Legend and Lab, that on one side choose the mood of revisited historical pieces and on the other valorise the philosophy of a brand constantly looking after the details and continuous technological upgrades. The collection Lab, Teamwear of AnziBesson, starting from this upcoming winter, in exclusive preview, will already dress top ski-schools of the alpine arch, from Tignes to La Plagne.

The new project is characterized by the exclusive partnership deal with Odri, the Russian luxury woman brand that is establishing itself in the worldwide market due to its trend, research, style and personality. Italian technology and design for a winter sportswear collection of high profile, looking at combining the contemporary femininity charm of Odri with AnziBesson’s research. Odri will distribute AnziBesson in countries of the ex-Soviet Union while AnziBesson will distribute Odri’s ski line in Europe. First appointment for the public will be Winter 2019 which will be followed by a Summer Collection, proposing a versatile line reflecting the mountain style with a greater focus on the city’s trend.

BRANDS

ANZIBESSON LEGEND

The legend AnziBesson will re-emerge in 2019, keeping untouched its dna of expertise and competences, but adapting itself to the new market that nowadays looks at a wider user range, as the sportswear became part of the every-day life. Icons from the past are now more and more often transformed in current and successful fashion brands and the very new AnziBesson’s collection “Legend” gathers an inimitable inheritance, re-starting a 2.0 fashion & high-tech project in which innovation and legend are blended together for “all inclusive” proposals regarding the “active” and “urban”, with Fall/Winter and Spring/Summer collections.

ANZIBESSON LAB

A rib of the new project could not avoid paying tribute to its competitive origins. Here is AnziBesson Lab, an extraordinary performing line entirely dedicated to the professionals and passionate of the mountain. It is a series of ‘master’ products, completely customable, spearhead for its materials, technological research and attention to detail. Result of meticulous test on site and in laboratories, AnziBesson Lab showed very performing findings to the extent that it has already been chosen by a series of top ski schools of the Alpine Arch. The AnziBesson teamwear is characterized by patents as Hitex and Twintex or precautions such as the Warm System, all belonging to the brand’s dna and are a secure warranty of complete reliability, not to be forgotten are the ergonomics aspects which guarantee an exceptional performance at extreme conditions. The whole project is accompanied by an Italian style that gives to the Lab line that fashion & high-tech look which equips ski-instructors and dresses elegance-instructor. Some sort of a tribute for all those living the snow every day and therefore looking for the best, in terms of performance, protection and safety.

ANZIBESSON LAB

A rib of the new project could not avoid paying tribute to its competitive origins. Here is AnziBesson Lab, an extraordinary performing line entirely dedicated to the professionals and passionate of the mountain. It is a series of ‘master’ products, completely customable, spearhead for its materials, technological research and attention to detail. Result of meticulous test on site and in laboratories, AnziBesson Lab showed very performing findings to the extent that it has already been chosen by a series of top ski schools of the Alpine Arch. The AnziBesson teamwear is characterized by patents as Hitex and Twintex or precautions such as the Warm System, all belonging to the brand’s dna and are a secure warranty of complete reliability, not to be forgotten are the ergonomics aspects which guarantee an exceptional performance at extreme conditions. The whole project is accompanied by an Italian style that gives to the Lab line that fashion & high-tech look which equips ski-instructors and dresses elegance-instructor. Some sort of a tribute for all those living the snow every day and therefore looking for the best, in terms of performance, protection and safety.

ODRI BY ANZIBESSON

The luxury of the classic in the research of an innovation, a mix of fashion with hi-tech textiles, shaping a woman that knows how capture the winter elegance with style and personality. Indoor and outdoor, in the city or on the slopes. Odri is the emerging Russian brand that in its glamorous Woman Collection inspires that sportswear&chic look, able to capture hints of the millennials in the cult clothes of the tradition. An intriguing return to the future in the new dimension of a luxury style that is already collecting interest thanks to a fashion project that takes particular care of the smallest details. Exceptional partner of Odri, an Oscar of winter clothing: AnziBesson. An Italian design and technology for an Active Winer Collection of high profile that applies to the fashion principles those rigorous and advanced standard of performance, impermeability, breathability and wearability belonging to AnziBesson’s DNA. The line Odri by AnziBesson will be included in the wide offer of collections stating the return on track of one of the brands that wrote the history of the world of skiing.